Typography | Catana Design

Branding Italian Gelato

Repositioning of the company as an honest, trendy lifestyle ice cream brand. Combining high quality with a warm, approachable corporate identity, in order to reach the broadest possible target audience. Color palette derived from area around Reno river in Bologna, the birthplace of the brand. Illustrations acting as a visually representative Element of the Brand. Software: Adobe Illustrator, Adobe Fresco, Photoshop.
31.05.25

“SweetSpot”

Product-design, Logo and Stickers created for an entrepreneurship project. The goal of the branding is to represent these daily topics in a fun but also glaring way while also educating and providing costumers with essential products they may need
(specifically targeted to party-situations).

Software: Adobe Illustrator, Photoshop, After Effects, Blender
04.02.2026

Visual Identity - SweetSpot

Safe Driving

Safe Driving Campaign Posters inspired by Saul Bass, implementing his font “Hitchcock”. A combination of visual metaphors through simple, contrasting shapes and minimal Typography. Software: Adobe Illustrator
05.07.24

AdaptiGrip Utensils

Poster series for hypothetical advertising purposes for a website that lets costumers personalise their cutlery. Catered to people with Motor-Problems, Sensory-issues, Tremors, etc. Hands as a representative Element for different target groups that may be interested in using the service. Software: Photoshop, Procreate
16.06.24

Posterzine

Posterzine for an article titled “Spielen um zu Verlieren”, e.g. “Playing to Lose”. In line with the theme of the article, I chose the game poker as my main visual metaphor. The illustration on the poster was made by me, whist the ones on the zine were taken from the Internet and reworked with minimal details such as nail polish or colors. Software: InDesign, Procreate
20.01.24

Wedding invitations

Flyer-format wedding-invitations in both German and Romanian made as a commission for an aquaintance. Design made to match accent colours and flowers at the wedding venue and restaurant.

Software: Procreate
11.12.23